BLOOM is a science-based French NGO that works to protect the marine environment and biodiversity from climate change and species extinction and to increase social benefits in the fishing sector. BLOOM is committed to ensuring that French Marine Protected Areas (MPAs) are truly protected from high-impact fishing gear and extractive activities. While France claims to have protected “more” than 30% of its EEZ, it actually protects less than 4% of its waters from towed mobile gears such as bottom trawling. For the moment, the only thing that France truly protects is its industrial fishing lobby. In the coming years, BLOOM will work to improve this daunting situation so that France finally becomes a “true” marine champion.